SEO UK (Search Engine Optimisation UK)
When optimising websites, we always keep Google as our number one search engine to target. Google has proven to be the number 1 search engine available and due to constant algorithm changes we are able to find more relevant websites to our search queries. As well as Google, we also target Bing and Yahoo! to ensure every angle is covered as there is still a small steady stream of traffic coming through other search engines. Because most search engines algorithms are similar (but secret), we are able to target all 3 main search engines in a similar way. It's important to be on page one within Google's search results because the majority of people don't go past page one when they're searching for an answer to their query. Weblinx work with SME's and blue chip clients catering for various industries. The amount of key phrases targeted for each clients varies from a client wanting to target only one keyword for organic search and we have clients that target 8000+ key phrases for their site due to the global strategy implemented.
Weblinx equip your website with the right tools to compete online and appear within the organic search results on page one. Weblinx boast having over 200 clients positioned pg1 on Google using trusted techniques. The organic results are the most beneficial place due to search percentages using organic search and you do not pay for all the traffic you get through your website. We successfully maintain page one positioning for our clients and provide tips on web development to support the process in gaining a solid page one position.
Weblinx maintain clients Pg1 ranking in organic search results for multiple key phrases
Expert and PPC Services
We provide a complete search engine marketing service. Specialising in search engine optimization (organic search) and pay per click management (paid adverts). We get the ROI for your spend with us, and we compliment the PPC & route with other avenues, like social media marketing and Youtube video optimisation.
SEO is not the only way that you can achieve page one rankings, there is another option. Page one rankings can be obtained through intelligent PPC integration. Using the paid search services is sometimes frowned upon by a few experts as it is often accused of being a ‘bidding war’. However this is simply not the case if the PPC marketing is carried out by a true certified professional. An expert with PPC can optimise the landing page and cost per click of a campaign to actually turn over a profit within the rankings. They can get the page to the top of Google pretty much instantly if they’re good at it. Unlike search engine optimization, PPC can have guaranteed positions for certain keywords and so can sometimes be favoured over optimisation. It’s worth noting though that PPC is more of a short term solution to gain a boost of traffic rather than a long term ranking solution. This is because over a long period of time, retaining the positions can become quite costly, difficult and the keywords used can become more competitive. PPC is most effective when it is carried out alongside the optimisation as it helps to boost it if successful.
Weblinx have a variety of different SEO services which cost from £50 to £5000 depending on the package you choose that provide unique effects and benefits for our clients. An optimisation campaign consists of both offsite and onsite techniques implemented together in synergy. The overall aim of the campaign is to make sure that the website is search engine friendly in accordance with the most recent ranking algorithms. These algorithms are continuously being updated and it’s important that the Internet marketing company in charge of the search engine optimisation campaign is able to keep up to date with them.
We can help you find the correct keywords to target to increase your websites traffic and conversion rate through keyword analysis.
In order to rank well, you need to know what the search engines want and then provide them with it. This can be in the form of constant updates through blogs, unique content, a good internal linking structure, various tools, genuine relevant content, user interactivity and more. Search engines such as Google want to provide their users with a site that they are going to find beneficial and so create their algorithms to filter the thousands of sites and rank the sites on how relevant they think it is to the user.
We have a content analysis service available to help create search engine friendly content for your website.
This is merely scratching the surface of the algorithms, there are thousands of factors that affect the rankings of websites. There are some methods in search engine optimization that try to trick the search engines in to seeing a website as more relevant than it actually is. The problem with this is that this often makes your site a lot less attractive with a boring layout and spammy content. Not only this, but 99% of the time, the search engines will realise and then penalise the site for it.
To improve your websites search engine positioning we have a number of linking strategies we use to gain page 1 positioning.
Weblinx are a professional services company who use organic services that we know the search engines are looking for and what are actually going to help. We believe this is the best way forward when dealing with rankings. Our company is transparent in the fact that we always let the client know exactly what is going on with their optimisation campaign. So much so that we offer a lot tips and have recently produced a thorough guide. We feel that you should always be aware of what’s going on with your site, after all it is your online shop.
Search Engine Optimisation is the process of altering your website to ensure it is search engine friendly enough to become visible within the top pages of Google and other search engines. A website is optimised to target the organic results as opposed to the paid results which are controlled through services such as Google AdWords, which is also known as Pay Per Click (PPC). The choice between SEO and PPC depends entirely on your budget and amount of time you are willing to wait for results.
Google search engine optimisation, as with any other search engine, is all about ensuring your website is as relevant as possible to the keywords and phrases you want to target. It is essential for a business to rank highly within Google in order to drive as much traffic as possible through their website to boost the number of sales and/or leads. Website optimisation can be the difference from turning a small company into a large company, but because search optimisation is a difficult industry to master; most companies employ companies to optimize their website for them.
Having a beautifully designed website and a fantastic product is no longer enough when targeting an online audience. It is now more important than ever to ensure your website is optimised correctly for your chosen keywords/phrases. As a professional agency, it is our job to analyse how each search engine works and adapt to their constant algorithm changes to maintain your keywords positioning. Our range of search engine optimisation services covers a wide array of ranking factors. We also monitor the ever changing user search pattern so you don't miss any new opportunities. Organic SEO techniques are changing all the time and although we can never be sure how search engines rank websites exactly, although we can use research and public announcements to narrow it down.
One very valuable piece of search engine optimisation advice: always spend time with your keyword research. By targeting the correct keywords for your business, we can determine which keywords will require more time than others and which keywords will attract the most traffic to your website. By ensuring your website is relevant to each of your targeted keywords, Google is more likely to rank your website higher in the results. This is because a search engines aim is to supply searchers with the most relevant answers to the users search query. This means that your website must supply as much relevant information as possible for each of your search queries to give you the best possible chance to appear high up in the search results.
From choosing the best keywords to linking externally with relevant high authority sites, search engine optimization is becoming more important for small and large businesses alike and should be the foremost factor in your Internet marketing or search engine optimisation campaigns should you wish to target the online community.
Weblinx Ltd is a professional UK company based in Blackburn and have been in business for over 7 years. We use a number of techniques on every website we optimise in order to help improve the rankings and increase profit for your business. The prices for our professional services are extremely competitive with offering bespoke packages for every client we deal with. A strong search engine optimisation strategy can help any type of company no matter what the industry is, which is why it is becoming more vital than ever for a business.
Weblinx have achieved and maintained page 1 positioning for a number of popular keywords such as ‘optimisation’ and ‘advertise’ in Google’s search results. Search engine optimization isn't a one time procedure, it needs to be maintained frequently to keep the positions you have achieved, which is where we come in. We know that once your website achieves page one positioning for your chosen keywords there is more work to be done, which is why we have a number of clients who have stuck with us over the years their website has been optimised. This is because;
- We have an impressive track record with hundreds of page 1 rankings that we've achieved for our clients.
- We are 100% search engine friendly as we only use ethical techniques in our search engine optimisation services.
- We have affordable and flexible payment plans for smaller businesses with smaller budgets.
- We are an firm that's small enough to care and yet large enough to deliver positive results.
- We have the capability to report anything that has been done for your website such as what keywords have reached page 1.
- We provide a number of search engine optimisation advice and tutorials through our blog so you can optimise your website personally rather than hire an company to do it for you.
It's important for any company which desires to become a page one player in Google to hire the right Company for the job, one that does things the ethical way, one that does things the right way.
Onsite search engine optimization is all about making sure your website is search engine and user friendly to increase your chances of appearing on page 1 for your chosen keywords/phrases. There are a number of areas you must optimise correctly onsite to gain high positioning. Different search engine optimisation companies will have varying techniques and so it must be noted that there is no one correct method with search engine optimization.
Meta Description & Meta Keywords
Two areas that should always be covered on a web page is the title and Meta description. By making sure they describe the page descriptively, including a few keywords within the content, there is a higher chance of ranking better. The title and Meta description help search engines understand what each page on your website is about and is typically used within the search results for people to find out what the page is about. Google have reported that Meta keywords will not affect a website’s positioning and haven’t for years, but this doesn’t mean other search engines don’t use it to rank websites. Our optimisers and search engine optimisation management will ensure these areas are optimised for each page on your website for your chosen keywords/phrases to help improve your onsite search engine optimization.
A professional Search engine optimization company UK needs to ensure that they understand all aspects of the heading tags and how best to optimise them. Heading tags help search engines and people understand what a piece of content is about before they read it. The more descriptive a heading tag is the better a person will understand what they are going to read about before they begin reading. There are a number of heading tags available, but the main 3 that should be optimised are H1s, H2s and H3s; H1 being the most important and h3 being the least important. Our optimisers will ensure each page on your website has suitable heading tags with your keywords included within them to optimise your pages.
Content
Any search engine optimisation walkthrough will tell you that content is the most vital step in achieving page 1 positioning, without content there will be a bigger task to get anywhere in the search results. When search engines read content they take a number of things in to consideration such as grammar, spelling, languages and keyword density. The better the content available on a site, the better it will rank in search engines. Our copywriters will create unique content orientated around your keywords for each page on your site you have the best opportunity to reach page 1. Our content creators will research your industry thoroughly to ensure your content is 100% accurate so that search engines and visitors get the best read out of your website.
Internal Linking
To help search engines find each page on a website, there must be an internal linking structure in place to help search engines and visitors navigate around the site flawlessly without getting lost. This is one area that a search engine optimisation analysis can help, it can identify the changes that are required. By linking with relevant keywords to relevant pages, search engines and visitors will be able to get a better idea of what they will see when they click on the link. Our optimisers will ensure each page is accessible throughout your website with the relevant keywords linking the pages together.
Page Speed
Last year Google announced that page speed had become a factor taken in to consideration when ranking a website. This is because Google aim to deliver the answer to a search query as fast as possible to the user, which means if a website loads up extremely slow, it will lower its chances of appearing higher in the search results than websites that are faster. Our web developers will follow various search engine optimisation instructions to help reduce the load speed of your website if necessary to help improve your chance of appearing high in search results.
Offsite search engine optimisation is about increasing your visibility across the web using a number of different services that we have to offer. To help improve your websites rankings significantly you must incorporate a number of methods to improve your linking portfolio. Due to the size of the web and the amount of websites available there is a huge amount of things you can do to increase the exposure of your website and company further. If you were to undergo search engine optimisation training, it is most common to be taught offsite techniques for linking as well as the onsite optimisation.
External Linking
For years external linking has been the number one method in improving a websites positioning in a search engines results, mainly due to the methodology that if a website is linking to another website it must be worth showing for a keyword than a website with no links coming in at all. Unfortunately, a lot of companies have begun using techniques (known as black hat techniques) to get as many links as they can from low quality websites to improve their rankings, which works for a short period of time. To ensure a website retains high positions for a long time we ensure that every link which is obtained for a website is from a high quality website using white hat techniques to avoid any penalisation.
Always check to make sure that your search engine optimisation agency is using ethical white hat techniques. We will look for websites within the same industry as your website and obtain a link including your keywords within the anchor text to help improve your websites positioning further.
Linkbaiting
One method of obtaining links to your website is looking at ways to help attract links from websites without having to contact website owners. Linkbaiting is an effective way of obtaining quality links from a number of websites, mainly because these links have in no way been purchased or achieved through using blackhat software. As part of our marketing services, we will help you create new ideas to use with your website to encourage visitors to link to your site without having to break the bank.
Articles
Articles are a fantastic way to attract backlinks to your website through publishing a number of articles across an array of submission websites. Our copywriters will create a number of articles for your business which we will then submit to portals which are within your companies industry. This will help people you are more focused on finding your articles and increase the chances of obtaining backlinks to your website.
Maps
If you are looking to help people find your businesses location online and want to give them the opportunity to review your business for others to see, having a Google place available is important. Not only does having a Google place look good, it can also help improve the positioning for any local keywords you may be targeting.
Social Media
Social media is becoming more important for web optimisation everyday and without it there is a chance your website may never reach page 1 for your chosen keywords/phrases. Social media is extremely popular and a main reason a lot of people use the web today; without it you may be missing a vital step in helping promote your business online. We will create you a number of social profiles on the most popular social media websites and will help you use these to attract new customers. Search engines use social media as a signal for ranking websites, so if a large number of people are talking about your website through the different social media sites, the chances are you will begin to see an improvement in your websites rankings.
The main objective of Search Engine Marketing (SEM) is to get your website as high up in the search results as possible through a series of promotional and advertising techniques. Marketing across the search engines can be extremely advantageous to your business as search engine Internet marketing can help drive more traffic, increase conversion rates and increase overall profit.
Search engine marketing is one of the most cost effective marketing methods because once you're on page one, we keep you there. As a professional search engine marketing company, our highly trained professionals work to the very highest of standards in order to work towards your website success. It is a fact that around 80% of Google users don't go past the first page when searching for queries so why wouldn't you want to be there? If you're on just the second page then you're missing out on 80% of your potential traffic. A search engine marketing agency can help you obtain this additional traffic.
There are numerous complex aspects that make up an SEM campaign. These techniques can be very difficult to learn and implement. It's important that the right types of techniques are used with each industry. This is because different industries will require a number of different methods of search marketing. It also depends on where the main focus of the marketing is. No two search engine marketing campaigns are ever the same. Each campaign differs based on the client's industry, their budget, their aims and objectives, their preferences and more. As you can see, there are a lot of variables within an SEM campaign and so it's extremely important that you employ a company that are going to provide the results. It's always advised that you shop around before deciding on any one search engine marketing company.
SEM is an extremely competitive industry and this is why it's so important that you employ an efficient search engine online marketing company with a proven track record to undertake your campaign. Nobody can guarantee high results within this industry and so this is why having a track record is vital. In addition to this, only employ a company that has managed to deliver results for themselves for obvious reasons. Weblinx are a specialist search engine marketing and optimisation company that is well and truly dedicated to getting results for our clients, your success is our success.
When it comes to your blog, there are so many aspects that can be optimised for search engines that people don’t know about. If certain elements are altered even slightly, it could mean a massive boost in your blog rankings and eventually attract a lot more traffic through your blog. For example, including a keyword or two within your permalink structure can have very positive effects. This is of course, only if the same structure is kept throughout to ensure that the search engine spiders aren’t confused. In addition to this, you can link to your main site from the content using keywords. There are also a variety of plugins available that allow for a number of functions relating to search engine optimization. Some of these features may include a simple text box for Meta data entry, page scores, increased analytics and more. The plugins we speak of are primarily for the content management system (CMS) WordPress. WordPress is known and trusted by Google and so we always recommend using this CMS when creating a blog for Search engine optimisation purposes. Google trusts WordPress and that trust can really pay off. If you spam your blog with lots of tiny and/or irrelevant posts you will suffer in the rankings.
