Google Hummingbird

Google Hummingbird

Introduction to Hummingbird

Google Hummingbird is one of the newest Google search engine algorithms which rolled out in September 2013. The goal of Hummingbird is to make the search results “precise” and “fast”.

What Is a Search Engine Algorithm?

A search engine algorithm is a set of instructions that Google uses when determining the rankings of a website. With over 200 signals used for every website on the web, Google produces search results for every query searched to determine the most appropriate websites.

What Is Hummingbird?

Hummingbird is the name of Google’s brand new search algorithm, one that Google believes will return better search results for every search query. This updates has been long overdue

Google have said that this name has come about due to the update being “precise and fast”. This is unlike Google’s previous search engine algorithms, Google Panda & Google Penguin, which have both been black & white animals.

When Was Hummingbird Released?

Hummingbird was first released in September 2013; however it was only in October 2013 that the update was publicly announced during a conference.

What Does It Mean Now Hummingbird Has Been Released?

With the new update, Google’s previous algorithm which has been used for over 12 years has been replaced with a new algorithm which uses new and old signals to determine a websites ranking. Some previous signals which were used in Google search algorithm will continue to be used, however to return more precise results, Hummingbird has been released to rank websites even more accurately.

Has Google Ever Done Something As Big as This Before?

The last time Google released an update as big as Hummingbird was in 2001. Since then, there have only been additions made to the algorithm such as Panda & Penguin.

So, What Type Of Search Activity Will This Algorithm Help With?

The main search activity the Hummingbird update has impacted is any “conversational search query” which would normally be performed when searching by voice. This is because with the latest advances made in technology, Google have provided the functionality to search through computers, tablets and mobile phones by voice.

Does This Mean SEO Is No Longer Necessary?

It is to our understanding that as long as search engines are used, SEO will always be a necessity for any small or large business which relies on search traffic from Google. This is because it requires an SEO’s expertise to ensure a website reads correctly and understands what the appropriate keywords are to rank the website for.