What is Google Blogger?

Google Blogger is a free blogging service offered by Google. A blog could be defined as a shared online journal, where users can make comments on your posts at any time. Images are often posted with some descriptive text to help users understand them better as well as making your posts more presentable to the public.

A Google Blogger blog is created and managed through a Content Management System (CMS) where posts, pages and comments are managed. Themes and plugins are also available to be added to each blog, but the plugins are limited due to the restrictions Google have in place.

Having a blog is beneficial for any company as it can be used to inform customers about new products, services and deals. It can also be used to publish important announcements that you want your customers to be aware of. Because the blog is hosted on Google servers your website will not feel the strain from a large number of published posts. This is a very useful aspect as it is always advised that you’re posting quite regularly in order to fully interact with your customers.

Google Blogger is one of the most simple blogging platforms that you can use due to the straightforward CMS. You don’t need to be an expert to make the most out of it. Google have intended it to be this way so that their service can be open to everyone, regardless of their experience. In terms of SEO, Google blogger isn’t the greatest platform, although it is still a lot better than not having a blog.