Local SEO is Growing

Recently local search engine optimization (SEO) has become more and more popular due to new technology becoming available to the public. Thanks to services such as Facebook, Twitter, Foursquare, Loopt everyone has the chance to make their location available to friends and the public. Your industry has no effect on local SEO as any business can benefit from making their location well known to surrounding areas. This may be down to people feeling more comfortable working with companies closer to them than companies hundreds of miles away. The bottom line is that local SEO is the way to go for both small and large companies due to it’s surge in popularity.

So what can you do to jump on the band wagon and ensure that your company is search engine friendly when it comes to local SEO? There’s a couple of things you can do for your company which involve social media and new technology.

• By utilising websites such as Facebook, Twitter or MySpace you are able to communicate with the public and make both new friends, clients and partners. By being able to make your location available through websites such as Foursquare or Loopt you are able to sync up your social media profiles to post updates of where you are. By making your location available members are able to discover you through searching for locations which gives both your company and your website a shot at promotion. It’s proven that members of the public will analyse companies through the Internet before they approach them properly so by ensuring you are doing anything you can to promote your company you will have a better chance in encouraging visitors to choose you.
• Recently more and more devices are utilising GPS technology which means your location is able to be broadcasted when you want. With websites such as Foursquare, Brightkite and Loopt being avaialble on the mobile web you are able to publish your location no matter where you are (as long as your location is available). By utilising GPS services you are able to use new promotions by choosing areas to concentrate on and show that you actually care about them by visiting them time to time and publishing your location.

It’s a great novelty to be able to show your whereabouts, don’t be one of those companies who believe the old ways are the best ways else you may miss out on the best opportunity for your company yet!