What We Did
Brooches Store came to us around the middle of 2009 and have been with us since. This client decided to do their own keyword research although we did help them along the way and then when it was finished, we reviewed the list and then a final list was decided on. Each campaign requires a different structure, even if the differences in the campaigns are only slight. The client was looking to reach page 1 for all of their target keywords and so we began to plan a strategy for their campaign. Upon completing the initial site review, we knew what we had to do in order to achieve success. We made amendments to the page titles, meta data, headings and internal links in order to strengthen the search engine optimisation presence on the site. In addition to these coding implementations, we altered the content and inserted h1s and h2s to target the company keywords. Now the client is sat on page 1 for more or less all of their main keywords. As a means of further solidifying the campaign, we implemented external linking practises to cement their position on page 1.
Ranking Before Weblinx