Castrads

www.castrads.com

Using search engine optimisation from Weblinx, we went from nowhere to the first page of Google. This increased our visibility and allowed us to reach a broader audience. We saw a rise in our traffic, conversions and ROI.

– Nick Baylis, Marketing Director

About Castrads

Based near Manchester, Castrads works to the highest of standards to deliver a service that’s second to none. They are one of the UK’s leading cast iron radiator importers. Each and every radiator sold by them is assembled on site to meet exact client specifications before being pressure tested, painted and baked at 100°C to make sure the paint finish sticks.

What We Did

Castrads came on board having already done their own keyword analysis. They had used a variety of procedures to gather a list of their keyword they wished to target. This list was fine but we felt as though there were a few areas that could be improved and so after discussion, an updated list was generated and commissioned with the SEO campaign. After a full site analysis, we came up with a strategy for the client’s SEO campaign. It started with the various on page amendments that were required. Keywords from the original list were included within the page titles, headings, meta data and used to target with the internal linking structure. We also optimised the h1s and h2s throughout the site to compliment the search engine optimisation process. The client is now situated on the first page of Google for around 90% of their main keywords due to the efforts and techniques implemented by Weblinx.

Ranking Before Weblinx
Cast iron radiators	N/A
Cast iron radiator UK	N/A
Cheap cast iron radiators	N/A
Edwardian radiators	N/A
Cast iron radiator	N/A

Ranking After Weblinx
Cast iron radiators	Page 1
Cast iron radiator UK	Page 1
Cheap cast iron radiators	Page 1
Edwardian radiators	Page 1
Cast iron radiator	Page 1