Protective Packaging Ltd |
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About Protective Packaging LtdProtective Packaging Ltd is based in Manchester and established in 1988. After some time in business, they fast became a world leader in the protective packaging industry. They provide cost effective solutions to the many climatic packaging issues companies are faced with each day. They specialise in all forms of climatic packaging solutions. |
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What We DidWhen Protective Packaging Ltd first came on board, they had already done their keyword research and come up with a final list. The protective packaging industry is a competitive one and so we had to review the keyword list to ensure the maximum success of the campaign. The site review revealed the areas that were lacking on the search engine optimization front and identified where we knew we had to start. The campaign was started by optimising each page and its specific elements. We found that the majority of pages were missing SEO processes completely. These page elements were the page titles, meta content, heading and the internal links. We amended them to make sure that they contained the client’s main targeted keywords. The h1s and h2s throughout the site were also optimised to include keywords relevant to the targeted pages. The client is now situated on the first page of Google for around 90% of all their main keywords. These rankings are being maintained through a series of external linking procedures. |
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