What We Did
The finance market is extremely competitive on Google. To compete in organic search you need to be squeaky clean. We needed to do a keyword analysis to see what the related searches were to the top phrases we wanted to target. Working closely with the client we guided through each web page and helped optimise the content on page and the coding in the meta description (which play a crucial role nowadays). Once the content had optimisation carried out we added headers to the page using variations in the phrases targeted and alt tags to the images to strengthen key word density. There was no blog / news feed onsite to help the website grow, so we installed a word press blog and trained the client to post on the blog and more importantly create quality posts that were going to benefit the search promotion. Since we have reached pg1 Google we have maintained our client’s positions consistently on page one Google. We have since redesigned the site to improve conversions which has resulted in quadrupling conversions through the website.
Ranking Before Weblinx