Flash Web Design and Development with Weblinx

Flash sites can be difficult to optimise, primarily due to the way in which leading search engines use text and navigation links to index sites. This can have a detrimental effect on search engine optimization. In addition to this, Flash is not installed on all machines and although some mobile browsers are compatible, iPhones do not display flash, which eliminates a significant target audience and makes the flash web design on your site useless. Although that’s not to say that flash web design can’t be useful in other occasions. Due to the capabilities of flash websites, a lot of companies opt for it as they can use it to create extremely creative and innovative websites.

Flash is a multimedia platform commonly used to add interactivity, video, sound and animation to web pages. It can give your site a lot more of a personal feel by enticing visitors in to interacting with your site more and increasing user involvement. When the user has to interact with a website, there’s a strong chance that they are more likely to remain on the site, keeping the bounce rate lower. If your site does not need a high level of interactivity to enhance the user experience, the inclusion of a flash web design within pages should be carefully considered. As technology has advanced, there are many alternatives that can replace flash to create an aesthetically pleasing and interactive website.

Can you perform SEO with Flash web design?

There is a common rumour that goes with flash website development and that is that Google can’t read flash sites and so optimisation is useless. This has been recently proven wrong. Google has shown evidence that it does in fact read certain aspects of flash web development. The elements it does read may be minor in comparison to how it reads HTML but there is still enough to implement SEO to a certain level. Although it’s not as easy to implement SEO on a flash site as it is on a HTML or WordPress site, it is still possible and will still help to raise the rankings. The advantage of flash website design with SEO is the fact that it can go up in the rankings and also stays interactive, keeping the bounce rate low.