WordPress blogs, development and optimisation
Our preferred blogging platform that we set up wherever possible for all our clients is a WordPress CMS. This is because it has more advantages than setting up a blog using blogger.com for example. WordPress originally started out as a blogging platform before opening up and allowing website creation.
One of the benefits of a WordPress blog design is that when you create a page or post, the search engines automatically pick this up as a separate page. They love this as they love constant site development and they keep the spiders returning to your site. The more the spiders return to your site, the more it will get crawled and if you’re regularly posting to your blog, you have a much higher chance of ranking highly for your keyword(s).
Your WordPress blog can also be customised easily to look like the rest of your site and can create useful relevant backlinks to help your site move up the rankings.
WordPress blogs and SEO
When set up correctly, WordPress blogs are great for ranking your own posts as the URL structure builds correctly onto your domain. This is great for advertising any new products or new information you have.
WordPress blogs are becoming more and more popular due to its ease of use and its popularity with the search engines. They have now become a standard essential part of any optimisation campaign.
It is recommended that if possible you should write a post every day as this will be seen by the search engines as constant updating. We realise that in the busy world of today, this isn’t always possible but at least 2-3 times a week is preferred as your competitors will be doing the same to challenge your positions for your keywords.
Nearly everyone has a blog these days, from students to working professionals and they are becoming more popular day by day as people voice their opinions over the Internet. Be careful as there are many spammers out there that will try and fill your blog with links to their own sites. Due to this, always use exercise caution when accepting comments.
